How to become an “Expert in Neuromarketing”
The field of neuromarketing, sometimes known as consumer neuroscience, studies the brain to predict and potentially even manipulate consumer behavior and decision-making. Over the past five years, several groundbreaking studies have demonstrated its potential to create value for marketers.
As the industry evolves into a very scientific and technological stage, upgrading your knowledge and train yourself is much needed in this competitive world. If you are a marketer who always wanted to become a data-driven decision-maker who uses data to help your intuition, Neuromarketing is the way forward for you.
“Neuromarketing” loosely refers to the measurement of physiological and neural signals to gain insight into customers’ motivations, preferences, and decisions. Its most common methods are brain scanning, which measures neural activity, and physiological tracking, which measures eye movement and other proxies for that activity.
After you have understood the importance of Neuromarketing and how useful it is for Predictive Marketing, the next challenge you will face is where to learn and get certified. When I researched about institutes that offer industry-worth certifications in Neuromarketing, the best and most advanced course I came across is Mini Degree in Digital Psychology and Persuasion by CXL Institute.
What is unique in their offering -
- How they have laid down their syllabus is unique and structural
- Deeply educative content
- Taught by Industry Experts
- Widely cover all the applicable areas of Neuromarketing
- Many Case Studies to prove the importance of the subject
- Research findings
- The only mini degree in Neuromarketing available online
Syllabus of Digital Psychology and Persuasion Mini Degree:-
How can we capture and hold attention? How capable are we of making truly rational decisions? To what extent do first impressions, visuals, and emotions affect our ability to learn information?
Throughout Track One, we explore the psychological principles that drive human behavior and attempt to answer these questions.
- People and Psychology
Understanding how people work, so you could convert them.
- Attention Basics
Learn how to get attention and maintain it.
- Decision Making and Emotions
Identify and understand the decisions users make on your site
- Learning and Memory
Explore three different methods of learning, as well as the key mechanisms involved in memory.
Neuromarketing & persuasion models
Throughout track 2, neuromarketing, behavioral science and conversion experts will share the tools and frameworks necessary to evolve your marketing strategy. Roger Dooley will explain how the fast-growing discipline of Neuromarketing emphasizes how to appeal to the largely untapped, nonconscious brain. André Morys will show you how the human brain works, and how you can leverage that knowledge to increase sales and conversions. Brian Cugelman and Michael Aagaard will teach you core lessons in digital psychology and show you how to apply them to your conversion funnel.
By marketing to your user’s behavioral patterns in harmony with their conscious minds, you’ll become dramatically more persuasive, motivational, and habit-forming.
- Intro to Neuromarketing
Introducing the discipline, and contextualizing it in the modern landscape of internet marketing.
- Applied neuromarketing
Understanding how your customers’ brains work, make more money.
- Nonconscious Motivation
Learn about cognitive models and how they apply to page design.
- Cognitive Biases
Explore various biases that influence purchase behaviors all the time, that are relevant to digital marketing.
- Building Trust
Learn what to do and what to avoid to build and maintain trust with your customers.
- Building Habits and Loyalty
Learn persuasion principles, that can be used to maximize user retention.
- Influence and interactive design
Concrete tactical design strategies to keep customers repeatedly engaging with your product or service
- Digital psychology & behavioral design training
Understand what motivates your customers to convert.
- Psychology of Products
Learn a four-step framework to building habits and high customer satisfaction around your product.
- Psychology of Websites
Dual-process theory, value propositions, and leveraging emotions to intuitively connect with potential customers.
- Psychology of Communication
Learn a three-step method for expertly executed messaging.
- Psychology of Pricing
Learn how to determine and present your prices.
- Social Proof
How to identify, gather, and display the optimal social proof your customers subconsciously hope to see on your website.
- Principles of Persuasive Design
Learn the 5 principles of persuasive design.
- Developing & Testing an Emotional Content Strategy
Emotional triggers and behavioral principles shape your customer’s decision-making process. In this course, Talia Wolf will outline her original framework that explores the emotional triggers and behavioral principles which shape your customer’s decision-making process.
You will learn to test this strategy to secure actionable insights and ultimately get to understand your customers better. She will walk you through the 4 step framework in the context of online dating platforms with a special emphasis on mobile.
- Heuristic Analysis frameworks for conversion optimization audits
Find massive conversion opportunities faster than ever.
- Psychological backfiring
Learn how to minimize risks when adding psychological triggers to your site. Psychological tips and tricks are scattered all over the internet: color psychology, system one and two, emotional persuasion, and so on. You can read about them on KISSmetrics, Forbes, Entrepreneur, Inc., Help Scout, HubSpot… you name it. We cover plenty of these topics ourselves.
- Product messaging
Stop letting amateur copy wipe out your conversions. Improve your messaging strategy through customer research and analysis.
voice-of-customer research | value propositions | copy design.
Minidegree final exam — Online Psychology & Persuasion Certification Program
Industry Led Instructors:
Peep Laja — Founder and Principal of CXL
Roger Dooley — Author | Keynote Speaker | NeuroMarketing Specialist | Brainfluence Podcast
Bart Schutz — Persuasion Psychologist
Andre Morys — Founder & CEO of konversionKRAFT | Author | Keynote Speaker | Behavioral Science Lecture
Brian Cugelman PhD — Senior Behavioral Scientist | Researcher in Psychology, Behavioral Science, Behavior Change, Social Science, Data Science
Erik Johnson — Applied Behavioral Science Consultant
Joel Klettke — Conversion Copywriter and CRO Consultant
Talia Wolf — Conversion Optimization Consultant, Trainer, and Speaker
Momoko Price — Conversion Copywriter
Now you will agree with me on my statement of why you should select CXL Institute’s Mini Degree in Digital Psychology and Persuasion if you are looking into upgrading yourself with Deep Knowledge, Importance, Use Cases, and Real Life Applications of Neuromarketing.
Visit CXL Institute for More Information Now — https://www.cxl.com
